Seller Fulfilled Prime
Is Seller Fulfilled Prime (SFP) the Right Choice for Your Brand? Seller Fulfilled Prime (SFP) is a powerful tool for Amazon sellers who want to offer the Prime badge while maintaining control over their own fulfillment. With SFP, you can combine the trust and visibility of Amazon Prime with the flexibility of in-house or third-party logistics. However, achieving and maintaining SFP eligibility requires meeting strict requirements, and it’s not the