Optimizing an Import-Based Retail Brand with Bundling and Logistics
Timeline: About 2.5 years; Started mid 2022
Growth: $700k to over $3.5m
Success Factors: Supply Chain Optimization, Enhanced Marketing Efforts
This retail importer faced significant challenges managing fulfillment as demand surged. While they had strong products, they needed strategic support to streamline operations and manage their growth effectively. The SupplySync Team stepped in to provide a mix of hands-on assistance and strategic recommendations.
We worked with the client to identify their top-performing products and implement strategic bundling, which increased average order value and improved Buy Box performance. By refining their marketing efforts, we helped them increase brand visibility and attract their target audience. To alleviate internal pressure, the team guided the transition of a portion of their inventory to Amazon Warehousing and Distribution (AWD), enabling faster stock replenishment and improved logistical efficiency.
These changes allowed the client to grow their revenue from $700,000 to $3.5 million in just over two years. By partnering with the SupplySync Team, they balanced operational efficiency with strategic growth, ensuring their business could handle rapid expansion.